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Ecommerce Acquisition Tactics
Search engine optimization (SEO): Optimizing your website for search engines can help increase visibility and drive more traffic to your site. This can be done through keyword research, on-page optimization, and building backlinks.
Paid advertising: Advertising on platforms such as Google AdWords, Facebook Ads, and Instagram Ads can help you reach a wider audience and drive more traffic to your site.
Influencer marketing: Partnering with influencers in your niche can help you reach a new audience and increase brand awareness.
Content marketing: Creating valuable and engaging content such as blog posts, videos, and social media posts can help attract new customers and build a relationship with your existing audience.
Email marketing: Building an email list and sending targeted campaigns can help re-engage with past customers and bring them back to your site.
Referral marketing: Encouraging existing customers to refer their friends and family can be a cost-effective way to acquire new customers.
Community building: Building a community around your brand can help increase customer loyalty and retention.
Retargeting: Retargeting ads can help bring back people who have visited your site but haven't made a purchase.