"Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday

"Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success" by Sean Ellis and Morgan Brown

"Traction: How Any Startup Can Achieve Explosive Customer Growth" by Gabriel Weinberg and Justin Mares

"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries

"Growth Mindset: The New Psychology of Success" by Carol Dweck

"Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers" by Geoffrey Moore.