Increased competition: AI copywriting tools can automate certain aspects of the copywriting process, making it easier for businesses to create their own content without hiring a copywriter. This can lead to increased competition for copywriters as businesses may choose to use these tools instead of hiring a human copywriter.

Changes in the nature of copywriting work: As AI copywriting tools become more advanced, they may be able to take on more complex tasks such as creating long-form content or writing more persuasive copy. This could lead to changes in the nature of copywriting work, with copywriters focusing more on higher-level tasks such as strategy and concept development.

Increased efficiency: On the other hand, AI copywriting tools can also help copywriters by increasing their efficiency and productivity. They can automate repetitive tasks such as keyword research and content optimization, allowing copywriters to focus on more creative aspects of their work.

More job opportunities: As AI copywriting tools become more popular, there may be an increased demand for copywriters who are skilled in using and integrating these tools into their workflow. This could lead to more job opportunities for copywriters.